Curiosity frames the work.

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Facial-Flex Brand Refresh

Facial Concepts, Inc.

Repositioned a 30-year-old facial exercise device with declining sales by translating its clinical foundation into a clearer, consumer-facing brand system.

Scope: Logo · Packaging · Messaging · Website

Facial-Flex logo, facial exercise device for anti-aging and muscle tone
img Home FFLZX boxes
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Simplified product understanding through clear instructional visuals.

img FFLX Device